Personalise, customise and differentiate the way that eyewear is purchased

Set your practice apart from your competition and improve customer satisfaction, loyalty and sales.


Competition has increased and consumers have been exposed to more options.
customspex® is an interactive sales software dispensing tool providing a consultative selling solution. It helps customers to buy by personalising the shopping experience, dynamically determine their needs, educating on product knowledge and providing a unique interactive rich media shopping experience. Customspex®results in improved sales and profitability.



Consultative selling approach

Consumers feel understood and their needs are met

Technology led solution

Innovative algorithms determine the optical technical requirements according to frame, and prescription.

Educates consumers

On the differences in product quality and value

Increases Sales

Improves sales for second pairs and add on sales and repurchases.

Interactive and engaging consumer experience

Places consumers at the center of the decision making experience. Consumers are more satisfied.

Improves Training

Training is more efficient, consistent delivers measured outcomes.

Personalises and customizes

The eyewear purchase to their needs

Improves sales efficiency and productivity


Staff Education & Training

Staff are trained and accredited on dispensing


Pricing, codes and lenses to display